Google Analytics
Google Analytics is an effective web service that provides useful statistics and essential analytical tools used for marketing and search engine optimisation (SEO) purposes. This service collects visitor insights as it tracks your website performance.
This service would significantly help your business determine top sources of user traffic, track your goal completions, gauge the success of your campaigns and marketing activities, discover trends and patterns in user engagement and obtain relevant information from your visitors, such as demographics.
Want to get relevant customer behaviour analytics? Reach us at 1300CLIXPERT 1300 254 973 to improve your marketing campaigns, boost your website traffic, and retain loyal visitors.
How Google Analytics Work
The analytics work by acquiring essential user data from your website visitors by utilising JavaScipt page tags. A page tag is embedded into the code of each page, and this JavaScript tag runs in the web browser of choice of every visitor. These page tags then collect relevant data and sends it to one of Google’s credible data collection servers.
Google Analytics service helps you generate customisable reports to track and visualise essential data such as the number of visitors, average session duration, page views, sessions by channel, and bounce rates, to name a few.
Fundamental Features We Provide
Such analytics services include features that can help you recognise patterns and trends in how web visitors engage in your website. These features allow data collection, analysis, visualisation, reporting, monitoring, and integration with other applications. Below are some of the few fundamental features that can help your website:
- Data visualisation and monitoring tools such as scorecards, dashboards, and motion charts that display changes in data for specific periods;
- Data filtering, funnel analysis, and manipulation;
- Data collection APIs or application program interfaces;
- Predictive analytics, anomaly detection, and intelligence;
- Segmentation for the review of subsets such as conversions;
- Specialised reports for acquisition, advertising, conversion, and audience behaviour;
- Email-based connection and communication;
- Flawless integration with other relevant services such as Google Ads, Google AdSense, Google Data Studio, Google Optimise 360, Google Display & Video 360, Google Search Ads 360, Google Ad Manager, Google Search Console, and Salesforce Marketing Cloud.
The Essential Metrics For Your Website
A metric is a standard quantitative measurement of your website’s overall status. Such analytics can allow you to track up to 200 different metrics to gauge how your websites are performing. Below are some of the most prevalent metrics:
- Users – this refers to your website’s visitors.
- Bounce rate – this refers to the percentage of your visitor who engaged only in a single page of your site.
- Sessions – this refers to the group of visitor interactions that occurs in a 30-minute window of web activity.
- Average session duration – this refers to how long, on average, each visitor stays on your website.
- Percentage of new sessions – this refers to the percentage of first-time visitors on your website.
- Pages per session – this refers to the number of page views per session.
- Goal completion – this refers to the number of times your visitors complete a specific and profitable action (also known as conversion.)
- Pageviews – this refers to the total number of web pages your visitors viewed.
In What Areas Are Analytics Essential?
If you are unsure about opting for our services, below are some areas in which analytics would work to your advantage:
- Google Adwords
- Search Engine Optimisation
- Social Media Advertising
- Website Design
- Invalid or Fraud Clicks
- Google Shopping
- Reverse SEO Website Portfolio
- Content Marketing
- Email Marketing
- Google Remarketing
- IT Services
- Facebook Advertising
Why Choose Us?
If you need a Google Analytics Service, you can depend on our dedicated team to help you achieve your business goals. We provide top-notch services and tailor effective strategies for you to reach your marketing goals. Here at Clixpert, we take pride in:
- Strategic targeting – You can depend on the services we offer to effectively manage eCommerce Tracking, Google Tag Manager, Site Analytics, and CRM Integrations, to name a few. This feature will help your website earn maximum conversions.
- Specialised reports – Clixpert can provide you with detailed reporting that helps you deal with different dimensions and extend your capabilities as you leverage your reports, data and resolve your loopholes.
- Data-driven insights – Our team provides clear data analysis for dynamic data collection and quicker page loads with Google Tag Manager. Moreover, you can rely on us to provide troubleshooting solutions with advanced configuration, so you have one less problem and focus on your key business objectives.
- Smarter solutions – By opting for our services, you can understand your audiences’ online behaviour. This understanding can help you be on top of your competitors as we allow you to have access to essential data and information to help you have a more targeted audience and generate real profit.
Contact Clixpert at 1300 254 973 to have your marketing demands met. Our team are just as thrilled to support you with your marketing journey!
