CASE STUDY: AMCO LOCKSMITH

1. Key Achievements in first 3 years

• No. 1 & 2 “for Locksmiths Perth” and “Emergency Locksmith Perth”
• 85% Increase In Keywords ranked on 1st page of Google
• 243% Increase In Traffic Results
• 85% increase in Leads
• 35% increase in brand awareness
• 375% increase in Sales (revenue)

2. Websites optimised for Google search (SEO)

• amcolocksmiths.com.au
• perthlocksmithswa.com.au
• Locksmithsperth247.com.au

3. About The Client

AMCO Locksmiths Perth, a family-owned small business in the trades industry, established and operating for over 15 years in Perth, WA, providing quality and reliable automotive locksmith & general locksmith services to its customers. Owned and operated by Magnus & Chris, the business has flourished many folds in growth & revenue with the adoption of a well-thought digital strategy, with a key focus on SEO (search engine optimisation). Magnus is no stranger to providing customers with the right Locksmithing advice and solutions. Magnus Aller, Director (Co-Owner) at AMCO Locksmiths says that “from residential/commercial locksmiths, auto locksmiths, to locksmith products, every improvement we make is about meeting our customers’ needs to help you do your business better.”

AMCO Locksmiths are a Member of the Master Locksmiths Association of Australasia Ltd (MLAA)

Prior to discovering SEO marketing services using Clixpert Digital, Magnus allocated a budget to promote Google Ad campaigns. With customers and the future in mind, Magnus believed their SEO footprint was too far from being basic, and while self-education got him started, he sought after a greater understanding of SEO best practices. AMCO Locksmiths engaged with Clixpert Digital, after seeing numerous trades websites ranking strongly for SEO (google organic), and then decided to get Clixpert to build a new and well-coded website with SEO at the forefront of it all.

4. Key Problems

• The amcolocksmiths.com.au site was not ranking on google organic search results for primary & many secondary (long tail) keywords
• The website was not designed to suit digital marketing, and most importantly ‘conversion of leads from organic traffic/clicks’
• The website lacked aestethics and majority of potential customers were leaving the website without submitting their request for a quote or a service
• The website had no way to track its performance
• There was no strategy in place to target marketing goals and a moving forward plan
• The website had a low authority score as compared to its competitors in Perth, WA
• There were many coding errors in the website in relation to xml, schema, meta tags, 404 errors, broken links, non-optimised contents, layout and lack of flow in the landing pages, etc

5. The Winning Solution

In order to construct a website that created both an ideal customer experience and drove organic traffic continuously, Magnus utilised Clixpert Digital to firstly study the current website issues, identify SEO gaps and recommend opportunities, research the Locksmith industry and its competitors, discover growth related keywords, target key locations, and increase brand awareness. So, in the long term more customers would search for the brand, instead of a generic search term.

“From the very beginning of this undertaking, SEO was at the front of every decision made even though it meant to spend good money into a long-term investment that would yield more sales/revenue”, Magnus said.

6. Our SEO Approach (Strategy & Execution)

Using Clixpert’s wide range of SEO staff to handle & manage various aspects of SEO on an on-going process, it was critical to follow this approach for best results:

• Keep SEO best practices in mind, including web design, copywriting, keywords planning, mapping and implementation, as well as geo-location optimisation.
• To implement quality website & contents (a key ingredient of SEO), Link building, brand name optimisation, Social media set up and management, and a Customer Review strategy.
• Every web page & content was optimised with proper coding, design, and site structure.
• A new process was set up for the client on achieving at least 20 positive reviews per month.
• Magnus deployed Clixpert’s SEO Audit to help identify code & design errors immediately, with a plan to build a new website with an SEO framework, including Google compliance.
• The AMCO team used Clixpert’s Content writing team to curate new quality and well-optimised contents to target relevant search terms to drive traffic, leads and sales.
• Ranjan and his team worked through Data analysis using Google Analytics, Keyword mapping, Industry & Competitors research, putting forward an SEO Strategy with an Opportunity Report & Recommendations to drive traffic & leads through top performing (primary) keywords that generates high search volume for Locksmith services in Perth WA on Google.

7. Results

The AMCO Locksmith has had a phenomenal growth year after year in the last 12 years, with an increase in their business value of being a start-up small business worth $50K approximately, to now being worth $2 million give or take (based on presumptive figures).

With RESULTS driving SEO efforts in a mere 3 hours/week work schedule (ie 12 hrs monthly), AMCO Locksmiths saw phenomenal growth with Clixpert’s SEO services. Since the new website went live in July 2009, Magnus has experienced these results:

• 85% increase in primary keywords ranked on page one of Google, while other secondary (long .tail keywords) also increased in organic rankings
• 20% increase in organic traffic market share
• 243% increase in traffic in the first 3 years of optimisation and most importantly,
• 85% increase in leads, while
• 35% increase in brand awareness

“Our organic traffic & leads have improved significantly in the three years, which means more leads and new visitors leading to new sales. We wanted to be better and Clixpert Digital has helped us achieve that.” Says Magnus.

8. Client Feedback

Watch Magnus’ feedback on Youtube

9. Moving Forward Strategy

• As a moving forward strategy, in 2022 Ranjan and his team proposed to Magnus a plan of having 3 additional websites for SEO purposes, drive more traffic and leads, and moreover promote the AMCO brand footprint on the internet.
• With the addition of 3 more websites for SEO marketing, AMCO Locksmiths have generated an increase of 40% sales, giving them a positive ROI for their marketing investment.
• Content marketing strategy to ensure regular contents being published and marketed through integrate channels such as Google, Google My Business, Bing, Press Releases, Social Media etc.
• With the introduction of Facebook Advertising to add to AMCO’s integrated marketing channel, Magnus has been able to grow brand awareness, social media following, and repeat business.

10. About Clixpert’s SEO Expertise

The Clixpert SEO team has over 30 years of combined team experience that has worked on over 300 websites to date, specialising in SEO coding & design, Landing Pages, Copywriting, Conversion Rate Optimisation, identifying the errors and resolve them, and looking for more opportunities to grow their client’s business by way of SEO Planning (strategy) and Implementing actionable tasks to achieve goals.

The SEO Team is headed and managed by Thomas D’Souza who has been in Business management, IT technology, and Digital Marketing for over 25 years. The SEO team consists of highly experienced & trained Web developers for SEO framework, Graphic designer, Copywriters, Link Builders, Quality Testers, and SEO client managers.

Are you looking for SEO marketing services? Then please contact us below for a free consultation to see if we can help you grow your business through SEO or any other digital marketing services.