Google Display Advertising
Showcase Your Brand Front & Center With Google Display Advertising
Get to Know Google Display Advertising
Display Advertising is a known method that brings specific action on social media platforms or other digital channels to attract a website’s target audience. Ads are mostly made up of video, image, or text-based advertisements that drive the target user to click through a website’s landing page and proceed to make an action such as purchasing a product or services offered.
These ads are often used for remarketing or retargeting campaigns. This kind of campaign intends to present the ads to users who have previously visited the website. The goal is to “retarget” them and attract them back to the website and continue where they left off.
Most of these Display Advertising Campaigns charge on a pay per click (PPC) basis. It means that every single time a user clicks on your ad on a search engine, you will get charged a certain amount based on the bidding strategy.
What Are The Different Types of Display Ads?
So, how can you make the display ads work and attract the ideal audience? First off, be familiar with the different forms of display campaigns to determine which will be an effective approach for your brand to work with.
- Banner Ads. This type of display ad is probably one of the traditional and oldest forms in terms of advertising and shows up in a banner format.
- Interstitial Ads. These are ads that appear in the form of web pages that users encounter before being redirected to the original pages they intended.
- Rich Media. Ads that include interactive and clickable elements such as video and audio formats belong to this type.
- Video Ads. This kind of ad presented by social media advertising platforms, YouTube, Instagram, and Facebook, allows a new reach for audiences which benefits marketers significantly.
How Can You Make Google Advertising Work for You?
Google Display Ads mostly rely on data taken from signed-in users and cookies to track the searches they make and the websites they visit. These cookies are the trigger that Google uses to help digital advertisers reach their target audiences.
The most known way to target users using Google Display Ads through cookies is by retargeting, wherein targets ads are presented to target users who have already visited your website.
It is even possible to take it a step further and categorise the audience based on how recently they have visited a website or specific page views. Engagement audiences show the level of engagement a user had with the site.
These data are segregated depending on the time users have been on your site, may it be within the week, two weeks, one month, or could be longer. It is useful in allowing advertisers to market uniquely based on different segments.
What Benefits Does A Brand Get with Display Advertising?
It is important to note the possible benefits it could offer for your brand in every marketing strategy. Knowing how it works and how effective it will be, affects the decision-making process. With that in mind, here are some benefits when you apply display advertising to your business.
- Reach – With the Google Display Network’s ability to access millions of sites on the Internet, it will surely broaden your ads reach and bring in more results.
- Measurable – Google Ads, along with Google Analytics, enables more particular engagement and performance tracking through clicks, conversions, and impressions.
- Targeting – As mentioned earlier, retargeting is one asset display ads offer. Thanks to GDN’s wide reach, brands will find the right target audience and use websites to place the ads.
- Diversity – As advertisers can display ads in different sizes, shapes, or formats, businesses can pick a style that can align with their brand’s image and marketing strategies.
The key to a successful display advertising strategy is getting the most out of the assets and audience you have access to. So first, look back at the analytics and identify top-performing pages and products. From there, device a Google Display Advertising strategy to drive in better results.
