Google Display Advertising
Leverage the power of Google to grow your business
Google Display Advertising taps into the power of the Google Display Network (which encompasses millions of websites across the Internet), allowing businesses to place their ads on popular websites. How effective a display ad is will depend primarily on the quality of the campaign. Clixpert offers Google Display Ads campaigns designed to help you achieve the best results. We understand the nuances of Google Display Ads and have extensive experience with this ad format. With our in-depth knowledge and hands on experience, we can help you reach the right audience, convey the right message and use the power of Google Display Ads to grow your business exponentially.
Are Google Display Ads the Right Choice for Your Business?
The Google Display Network is a powerhouse, reaching over 90% of Internet users across the globe. This makes it a very effective marketing tool. Using Google Display Ads, you can promote your business to a much wider audience. Display Ads can feature audio, video or graphic elements to capture the attention of target audiences.
Display advertising allows you to reach a potential customer as they browse online, watch videos, check their emails or read their favourite blog. So, whether you’re a start-up company looking to increase conversions and, in turn, your profit. Or you’re an established business looking to conquer the online arena, Google Display Ads are a great way to go about achieving your goals.
Why Responsive Display Ads (RDAs) Are the Way to Go?
Responsive Display Ads, as the name suggests, can respond to different scenarios in an efficient manner. For instance, Responsive Google Display Ads automatically adjust their specifications – size, format and appearance – to fit the available ad spaces. Since these ads are asset-oriented, Google utilises the various assets you upload to generate an ad that works well for the available ad space.
Google Display Ads Case Study: Increasing Leads By 22% in 12 months
About The Project
Client name: AAA City Removalist
Business: Residential & commercial removalist
Project Goals
• Engage existing page visitors to encourage them to make a booking.
• Target potential customers with remarketing outside of Google Search.
• Acquire new customers.
Project Challenges
One of the main challenges we faced was to analyse data attained through Google Analytics to create ads that will engage each target group.
Strategy
Segmenting the target groups
We segmented the target group by demographics, interests and user behaviour. Doing this helped us gain a better understanding of our audience and aided us in creating different ads that will engage each specific group.
Designing the appropriate ads for the right target group was critical because if the ads failed to engage, the website engage will suffer.
Display remarketing strategies
We followed customers’ search paths and remarketed to them outside of Search via display ads. Remarketing is a great tool to convince a customer to make that click and engage with a business.
Implemented new features & updated the ads regularly
With Display Ads, it pays to be dynamic with your approach. So, instead of just creating one ad, we used Google’s new Beta features to increase the effectiveness of our ad campaign. We also regularly updated the ads to keep them relevant and interesting. This was important to ensure that the display banner ads have the power to grab the user’s attention as they browsed a website.
Project Results
Increase in returning website visitors due to Remarketing activities
Increase in brand impressions due to Display marketing
Increase in online bookings & inquiries due to Display & Remarketing ads
- Increased brand awareness.
- Increase in the number of returning visitors to the website as a direct result of our remarketing efforts.
- Increased traffic to the website at very low acquisition cost for each lead.
- New visitors to the website increased by 122.3% in July to December 2018, when compared to Jan to Jun 2018. Of this increase, Display ads have contributed to 18% which is impressive.
Let Our Experts Manage Your Google Display Ads Campaign
Step 1: Talk to our Google Ads Expert and let us know what you hope to achieve with the campaign.
Step 2: Our team will work on setting up an ad campaign for you that addresses your requirements.
Step 3: Your ad will appear on the Google Display Network.
Step 4: Watch as your business attracts new customers and grows through Google Display Advertising.
To find out how our Google Ads experts can help you.
