Reverse SEO
You don’t have to suffer from bad publicity. However, you are adversely affecting your company’s reputation if you find your company receiving backlash due to negative reviews and unpleasant press articles. When this happens, you need Reverse SEO from professional marketing experts.
Remember, clients only patronize brands they trust, so call our team at Clixperts to help you with Reputation Management. After all, most of today’s modern customers search for businesses on Google before making their final buying decision. You don’t want any troublesome information to turn off prospects. Thus, you must rely on reverse search engine optimization to minimize the harmful effects of potentially damaging reviews and press releases.
What is Reverse SEO?
Reverse SEO is a special tactic that helps companies push down the search rankings of a web page by optimizing other web pages or sites utilizing the same keyword. It is frequently done by Reputation Management experts and online publicists to control what the general public sees about a specific brand.
When done correctly, it has the power to bury negative press so that less people can view them. After all, if the newly optimized pages gain traction and rank higher in SERP (search engine results pages), all the negativity will eventually rank lower as a result.
Why You Need This Kind of Campaign?
You need a Reverse SEO Campaign because you cannot remove a negative review or rating from search results unless it violates the search engine guidelines. The best solution for this is to try and request the author to rescind the review by providing a solution to the problem. However, if the author of the bad review complied with the guidelines, the search engine will leave it there, no matter how erroneous or damaging it is for your brand.
Thankfully, you can rely on Reverse SEO to minimize any problems by knocking down the search rankings of negative pages. Instead of seeing them, your leads and clients researching for keywords in your niche will see positive reviews instead.
The Difference Between Reverse and Negative SEO
Some people confuse reverse and negative SEO, believing they are interchangeable. However, these two strategies have varying goals that require different optimization tools and techniques. With a Reverse SEO Campaign, the objective is to build and draw attention to positive web pages to bury bad reviews and terrible press releases. It is a strategy that’s allowed by search engines.
In contrast, negative SEO means producing many low-quality backlinks for your competitor’s website to lower their SERP rankings. Notably, this strategy is looked down upon by search engines. If you are caught performing these strategies, you will be penalized by Google and the other search engines. As a result, your website ranking can drop, rendering the bad backlinks useless.
How to Get This Done?
Once you see a bad press article, negative review, or terrible page that harms the image of your business, you must campaign to reverse it right away. Start your counterattack by identifying specific keywords that exemplify higher search rankings for the negative item you want to bury. To help you out, you can use Moz or SEMrush to track the best ones. Create a list of these keywords to serve as your guide.
From there, begin burying the negativity for those keywords by optimizing web pages and other sites for utilizing the same keywords. For example, a negative comment ranks very high on the first page of Google results for your company name. Work hard on optimizing your website to rank higher.
If you don’t have a website, consider launching one using your business name as the domain. Furthermore, if you have long-tail keywords, with or without your company name, don’t forget to work on subpages. Finally, should a product or service of your company take a hit, you can create a new page on your website and drive attention there instead.
What are Other Popular Reverse SEO Tactics?
- Build strong and very high-quality backlinks to your official site as well as other online pages.
- Publish long-form and premium content on your website, focusing on the keywords you want to rank.
- Release your own press statements to ensure negative press dies down.
- Contact a professional publicist and reputation management company to help you handle it all.
