{"id":8928,"date":"2024-10-02T02:56:22","date_gmt":"2024-10-02T02:56:22","guid":{"rendered":"https:\/\/clixpertdemo.com\/clixpert24\/?p=8928"},"modified":"2024-10-03T00:05:27","modified_gmt":"2024-10-03T00:05:27","slug":"how-to-make-a-good-landing-page-for-google-ads","status":"publish","type":"post","link":"https:\/\/clixpertdemo.com\/clixpert24\/how-to-make-a-good-landing-page-for-google-ads\/","title":{"rendered":"How to Make a Good Landing Page for Google Ads?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8928\" class=\"elementor elementor-8928\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e17e1b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e17e1b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fffc351\" data-id=\"fffc351\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64eaa54 elementor-widget elementor-widget-nioland-title-v1\" data-id=\"64eaa54\" data-element_type=\"widget\" data-widget_type=\"nioland-title-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n                    <div class=\"section_title type_one\">\r\n                                        <div class=\"title_whole position-relative\">\r\n                                            <h1 class=\"title\">\r\n                                                                                        <small>\r\n                                                                <\/small>\r\n                                                                                        How to Make a Good Landing Page for Google Ads?                                                                                                                <\/h1>\r\n                                     \r\n                <\/div>\r\n                                <\/div>\r\n                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66d6087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66d6087\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421cc87\" data-id=\"421cc87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec96d27 elementor-widget elementor-widget-nioland-text-editor-v1\" data-id=\"ec96d27\" data-element_type=\"widget\" data-widget_type=\"nioland-text-editor-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t   <div class=\"position-relative position_p_relative\">\r\n        <p><strong>The heart of your marketing campaign is your landing page.\u00a0<\/strong><\/p><p>You use Google Ads to get more people to visit your Google Ads landing pages when you get smart about online marketing, right?<\/p><p>For those of you who use Google Ads on a regular basis, you are aware that Quality Scores are assigned to your ad and ad content.<\/p><p><strong>But did you know that Google Ads also ranks your landing pages?\u00a0<\/strong><\/p><p>The higher your score, the better your Ad positioning, CPC, and overall advertising success.<\/p><h3><b>Make a plan for your online marketing campaign.<\/b><\/h3><p>A little forethought goes a long way toward online marketing success.\u00a0<\/p><p>Hey, if you don\u2019t have a clear direction and at least some sort of path for everything you want to achieve would not result in success.<\/p><p>You must plan your landing page with Google Ads in mind if you want to improve your Google Ads ranking.<\/p><h3><b>What do I expect from my Google Ads landing page?<\/b><\/h3><p><strong>Make a list of the outcomes you want from your Google Ads landing page.\u00a0<\/strong><\/p><p>In other words, align your online marketing strategy with your company\u2019s marketing goals.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-849\" src=\"https:\/\/www.clixpert.com.au\/blog\/wp-content\/uploads\/2021\/12\/google-ads-optimisation.jpeg\" alt=\"google ads optimisation\" width=\"384\" height=\"241\" \/><\/p><p><strong>Do you require:<\/strong><\/p><ul class=\"inner-ul\"><li>Generating leads<\/li><li>Participants in the coupon<\/li><li>Webinar participants increased website traffic<\/li><li>Downloads of eBooks<\/li><li>Bookings for demonstrations<\/li><\/ul><p><strong>Take it a step further by asking:<\/strong><\/p><ul class=\"inner-ul\"><li>How many leads do you require, and when do you need them?<\/li><li>How many coupons must be redeemed, and when must they be redeemed?<\/li><li>How much website traffic do your business requirements for this specific landing page?<\/li><\/ul><p>The more and more particular your goals are, the preferable your outcomes will be and the better you will be able to plan an Ads campaign to drive clicks to your Google landing page.<\/p><p><b>The better your landing page message matches your Google Ads copy, the\u00a0<a href=\"https:\/\/ads.google.com\/intl\/en_sg\/home\/resources\/improve-quality-score\/#:~:text=The%20Quality%20Score%20is%20Google's,and%2010%20being%20the%20highest.\">higher your quality score.<\/a><\/b><\/p><h3><b>Who is your intended market?<\/b><\/h3><p>Let\u2019s face it: you need to know who your landing page and Google Ads are intended for.<\/p><p>If you don\u2019t know who is going to convert on your page, you won\u2019t be able to attract the right audience.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-850\" src=\"https:\/\/www.clixpert.com.au\/blog\/wp-content\/uploads\/2021\/12\/target-audience-google-ads.jpeg\" alt=\"target audience google ads\" width=\"464\" height=\"309\" \/><\/p><p><strong>Make a list of your landing page\u2019s primary goals:<\/strong><\/p><ul class=\"inner-ul\"><li>Is your landing page geared toward business-to-business (B2B) \u2013 if so, what type of business (SaaS, professional services, marketing firms, etc.)?<\/li><li>Is your landing page aimed at specific consumers? If so, list the demographics of your target markets (gender, age, location, income level, experience, etc.)<\/li><\/ul><p><strong>The better you understand your customer, the more effectively you can target them with Google Ads and tailor your Google Ads landing page design to conversions.<\/strong><\/p><p>If you discover that you have more than one target market, you may decide that it is best to run multiple landing page\/Google Ads campaigns.<\/p><h3><b>What is my proposal?<\/b><\/h3><p><strong>Of course, you need to know what you\u2019re offering before you build your Google Ads landing page.<\/strong><\/p><ul class=\"inner-ul\"><li>Are you resolving a customer issue?\u00a0<\/li><li>Are you giving away a lot of useful information for free?<\/li><li>What distinguishes your offer?<\/li><li>How do you outperform your competitors?<\/li><li>What are your key differentiators (USPs)?<\/li><li>What are you currently offering to entice your customer to convert?<\/li><\/ul><h3><b>What are your competitors doing?<\/b><\/h3><ul class=\"inner-ul\"><li>Knowing your competitor is always a good practice.\u00a0<\/li><li>Is there an online marketing campaign going on?\u00a0<\/li><li>Are they still using Google Ads landing pages?<\/li><\/ul><p>Make use of your research to:<\/p><ul class=\"inner-ul\"><li>Create a more effective landing page.<\/li><li>Create a landing page for a different market and offer.<\/li><li>Create a landing page to demonstrate that you are more knowledgeable about online marketing.<\/li><\/ul><h3><b>Set your objectives.<\/b><\/h3><p><strong>The first step in creating high-quality landing pages is to determine your marketing objectives.\u00a0<\/strong><\/p><p>Do you need sales, form fills, mailing list registrations, sign-ups, and so on?<\/p><p>When you\u2019ve decided what you want to accomplish with your campaigns and ad groups, conduct some competitive research.\u00a0<\/p><p>Examine the landing pages of your competitors and look up some templates to see how you can design your own.<\/p><h3><b>Improve your landing page\u2019s conversion rate.<\/b><\/h3>    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7624b15 elementor-widget elementor-widget-html\" data-id=\"7624b15\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .blog_single_content .single-thumbnail img {\n    -o-object-fit: cover;\n    object-fit: contain;\n    }\n    .blog_single_content .single-thumbnail {\n    position: relative;\n    height: 300px;\n    border-radius: 20px;\n}\n<\/style>\n<iframe width=\"900\" height=\"316\" src=\"https:\/\/www.youtube.com\/embed\/v467A0iUzXY\" title=\"Google Ads Landing Page Experience: How to Get an Above Average Rating &amp; Maximise Your Quality Score\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84e799 elementor-widget elementor-widget-nioland-text-editor-v1\" data-id=\"a84e799\" data-element_type=\"widget\" data-widget_type=\"nioland-text-editor-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t   <div class=\"position-relative position_p_relative\">\r\n        <p><strong>Here\u2019s how it works:<\/strong><\/p><ul class=\"inner-ul\"><li>Maintain a clean and easy-to-read page.\u00a0<\/li><li>Don\u2019t overwhelm your visitors with all of the world\u2019s information.\u00a0<\/li><li>Keep it short and to the point, and give them exactly what they want.<\/li><li>Make it simple for your traffic to convert by providing multiple options.\u00a0<\/li><li>A landing page\u2019s purpose is to establish trust and convert visitors.<\/li><li>You should not have to be a professional at all connected to visitors.\u00a0<\/li><li>Instead, request only the information you require.\u00a0<\/li><li>This will appear to your visitors as less risky, resulting in higher conversion rates.<\/li><\/ul><h3><b>Determine your marketing message.\u00a0<\/b><\/h3><p><strong>Use it to create corresponding ads on your Google Ads landing page and in Google Ads.<\/strong><\/p><p><strong>With your target audience in mind, create the most effective messages you can:<\/strong><\/p><ul class=\"inner-ul\"><li>What will CTAs entice your target audience to convert?<\/li><li>Which headings will elicit the strongest emotional response?<\/li><li>What words are meaningful to your customer?<\/li><\/ul><p>Use clear calls to action, arrows, and catchy text to avoid a \u201cscammy\u201d appearance.\u00a0<\/p><p>Based on your sales goals, you should consider placing your phone number at the top of the page, including a form directly on the page, or letting visitors contact you via email purchases to be made directly from that page.<\/p><p><strong>Your message\u2019s words are crucial.\u00a0<\/strong><\/p><h3><b>What are your top keywords going to be?<\/b><\/h3><p><strong>On your landing pages, don\u2019t use all of your Google Ads keywords.\u00a0<\/strong><\/p><p>However, make use of your most important keywords.<\/p><p><strong>When creating keywords for Google Ads:<\/strong><\/p><ul class=\"inner-ul\"><li>Make a list of the keywords your customers use when searching for you.<\/li><li>Create a list of keywords related to your campaign.<\/li><li>Make use of Google Keyword Planner.<\/li><li>Think outside the box to create low-cost advertisements that reach your target market.<\/li><li>Make it specific.<\/li><\/ul><p>Google Ads values matching pages and relevancy, so the more consistent your landing page words are with your Google Ads, the higher your quality score.<\/p><ul class=\"inner-ul\"><li>How will you assess success?<\/li><li>Determine what tools you\u2019ll use to measure your results before you begin promoting your Google Ads landing page.<\/li><li>Set up your preferred analytics to track your goals in real-time and to measure the effectiveness of your landing pages and Google Ads.<\/li><\/ul><h3><b>Create your Google Ads Landing Pages<\/b><\/h3><p>Once you\u2019ve established your marketing foundation, it\u2019s time to build your page with a landing page tool.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-848\" src=\"https:\/\/www.clixpert.com.au\/blog\/wp-content\/uploads\/2021\/12\/landing-page-design.jpg\" alt=\"landing page design\" width=\"438\" height=\"292\" \/><\/p><p>When designing your page for an effective Google Ads operation, you must include a number of key elements.<\/p><p><strong>Remember that Google prefers Google Ads landing pages that are:<\/strong><\/p><ul class=\"inner-ul\"><li>Relevant<\/li><li>Useful<\/li><li>Unique<\/li><li>Trustworthy and simple to use<\/li><\/ul><p>Make use of your keywords on your landing page URL \u2013 The website address you enter when creating a new page to host your landing page is more important than you realise.\u00a0<\/p><p><strong>Check to see if you\u2019re using \u2013 you guessed it \u2013 your top keywords that describe the purpose of your landing page.<\/strong><\/p><p>Google uses the words in your path to help you decide which keywords to include in your ad.\u00a0<\/p><p>As a result, make sure your keywords or offer are clear and easy to read.<\/p><h3><b>Conclusion<\/b><\/h3><p><strong>To summarise, there are a few things you can do to optimise your Google Ads landing pages.\u00a0<\/strong><\/p><p>These include using the top keyword on your landing pages, keeping your offer consistent, creating unique and useful landing pages, having a clear CTA, removing friction, displaying who you are, and\u00a0<a href=\"https:\/\/www.clixpert.com.au\/landing-page-optimisation.html\">creating landing pages<\/a>\u00a0for Google Ads to read.<\/p><p>Use these tips to optimise your Google Ads landing page.\u00a0<\/p><p>For a lower cost, Google will rank you higher, and you will most likely increase your customer conversions.<\/p><p>At\u00a0<strong>Clixpert<\/strong>, we\u2019ve helped thousands of businesses get the best results with Google Ads. With our extensive knowledge and experience working with Google Ads, we can\u00a0<strong>Create and Run Google Ad Campaigns<\/strong>\u00a0for you, within your budget, and provide real-time results.<\/p><p>Trust our\u00a0<a href=\"https:\/\/www.clixpert.com.au\/\">Google Ads Agency<\/a>\u00a0to drive traffic and conversions, and see your business grow online. Call us on\u00a0<a class=\"underline-link\" title=\"1300 254 973\" href=\"tel:1300254973\"><b>1300 254 973<\/b><\/a><\/p>    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e277bf elementor-widget elementor-widget-nioland-themebtns-v1\" data-id=\"6e277bf\" data-element_type=\"widget\" data-widget_type=\"nioland-themebtns-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  \r\n         \r\n            <div class=\"theme_btn_all\">\r\n            <a href=\"tel:1300254973\"   target=&quot;_blank&quot;  rel=&quot;nofollow&quot; class=\"theme_btn\">\r\n            \t\r\n              Call 1300 254 973                              \t\r\n                            \t\r\n            <\/a>\r\n        <\/div>\r\n\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Make a Good Landing Page for Google Ads? The heart of your marketing campaign is your landing page.\u00a0 You use Google Ads to get more people to visit your Google Ads landing pages when you get smart about online marketing, right? For those of you who use Google Ads on a regular basis, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,43,44],"tags":[],"class_list":["post-8928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-google-ads","category-google-adwords"],"_links":{"self":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/posts\/8928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/comments?post=8928"}],"version-history":[{"count":9,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/posts\/8928\/revisions"}],"predecessor-version":[{"id":8997,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/posts\/8928\/revisions\/8997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/media\/8929"}],"wp:attachment":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/media?parent=8928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/categories?post=8928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/tags?post=8928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}