{"id":8924,"date":"2024-10-02T01:59:01","date_gmt":"2024-10-02T01:59:01","guid":{"rendered":"https:\/\/clixpertdemo.com\/clixpert24\/?p=8924"},"modified":"2024-10-03T00:08:32","modified_gmt":"2024-10-03T00:08:32","slug":"how-to-track-google-my-business-traffic-easy-to-follow-guide","status":"publish","type":"post","link":"https:\/\/clixpertdemo.com\/clixpert24\/how-to-track-google-my-business-traffic-easy-to-follow-guide\/","title":{"rendered":"How to Track Google My Business Traffic: Easy-To-Follow Guide"},"content":{"rendered":"\t\t
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\r\n \r\n <\/small>\r\n How to Track Google My Business Traffic: Easy-To-Follow Guide <\/h1>\r\n \r\n <\/div>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If you want your business to be discovered online, you should put your business on the leading search engine. Creating a Google My Business (GMB) account does not only help your business be discovered;\u00a0it also tells you how much traffic is getting into your website and where it\u2019s coming from.<\/strong><\/p>

If you\u2019re new to\u00a0Google My Business<\/a>\u00a0and still learning the ropes of\u00a0search engine optimization<\/a>, finding out who\u2019s visiting your website and where they are from can be confusing. Don\u2019t fret; this article is made just for you.<\/p>

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Google My Business Overview<\/h3>

A GMB profile is a straightforward tool that small businesses and large organizations use to manage their online presence over Google\u2019s platform, including Search and Maps (Also known as\u00a0Local SEO<\/a>).<\/strong><\/p>

How it works<\/strong><\/p>

When a customer types\u201d pizza near me\u201d on their phone, GMB results immediately pop up,\u00a0providing you information about pizza shops within your location, pictures, and ratings of each shop.<\/strong><\/p>

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And if you tap on any of the shops in your search results, you\u2019ll get more information about that store, such as directions, contact numbers, and links to its website and social channels. Most users click on the website to check out the menu.<\/p>

Website clicks are the kind of traffic you want to understand.\u00a0All this data tells you where your customers are coming from and what kind of sales you are getting.<\/strong><\/p>

Tracking your data<\/strong><\/p>

If you do not know how to track specific data yet, all the activities above will appear as \u201corganic traffic\u2019 on your Google Analytics menu. So how do you dissect the data coming at you?<\/p>

It\u2019s simple.\u00a0All you have to do is open your Google My Business dashboard and create parameters called Urchin Tracking Module (UTM) codes<\/strong>\u00a0that gather information about the overall efficacy of your campaign, ad, or website.<\/p>

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How to create UTM codes<\/h3>

UTM codes are parameters<\/a>\u00a0<\/strong>that you add to your URL to gather information about the overall performance and efficacy of your website, ad, or campaign. They are automatically generated when you create a new URL for the pages you want to track. Follow these steps:<\/p>

Know which pages to track.<\/strong><\/p>

Identify the pages you want to track and drive traffic.\u00a0You would want your customers to be directed to these three main pages.<\/strong><\/p>