{"id":9181,"date":"2024-10-08T02:07:59","date_gmt":"2024-10-08T02:07:59","guid":{"rendered":"https:\/\/clixpertdemo.com\/clixpert24\/?page_id=9181"},"modified":"2024-10-20T01:40:31","modified_gmt":"2024-10-20T01:40:31","slug":"case-study-platinum-lawyers-sydney","status":"publish","type":"page","link":"https:\/\/clixpertdemo.com\/clixpert24\/case-study-platinum-lawyers-sydney\/","title":{"rendered":"Case Study: Platinum Lawyers Sydney"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9181\" class=\"elementor elementor-9181\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d08eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"6d08eb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60a93b0 elementor-widget elementor-widget-nioland-title-v1\" data-id=\"60a93b0\" data-element_type=\"widget\" data-widget_type=\"nioland-title-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n                    <div class=\"section_title type_one\">\r\n                                        <div class=\"title_whole position-relative\">\r\n                                            <h1 class=\"title\">\r\n                                                                                        <small>\r\n                                                                <\/small>\r\n                                                                                        CASE STUDY: PLATINUM LAWYERS SYDNEY                                                                                                                <\/h1>\r\n                                     \r\n                <\/div>\r\n                                        <p class=\"lead\"> How we've increased sales by 300% Year-on-Year through SEO &amp; Google Ads (cpc)<br>\nAn impressive increase in clients from 10 clients in 2008, to 20,000 in 2020 and still growing with a Customer Lifetime Value of $12,500<\/p>\r\n                    <\/div>\r\n                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d5742 elementor-widget elementor-widget-text-editor\" data-id=\"12d5742\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sub-head\"><div class=\"sub-head\"><div class=\"sub-head\"><h4><span style=\"color: #333333;\">Search Innovation Story of a Law Firm\u2019s Success<\/span><\/h4><\/div><p><span style=\"color: #333333;\">Many years ago, when Platinum Lawyers first set its foot into the Law industry in Sydney, presented its company as a start-up; an ordinary law firm in the making. The company had a clear vision of not just growing the business, but to do it extraordinarily.<\/span><\/p><p><span style=\"color: #333333;\">The Clixperters (digital agency) were engaged by Platinum Lawyers back then, with confidence of a proven-track record in creating winning strategies &amp; digital marketing.<\/span><\/p><p><span style=\"color: #333333;\"><strong>The Goal was to make Platinum Lawyers a Legendary Law Firm<\/strong><\/span><br \/><br \/><span style=\"color: #333333;\"><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/clixpertdemo.com\/clixpert24\/wp-content\/uploads\/2024\/10\/furniture-removalist-banner-small.jpg\" \/><\/span><\/p><div class=\"sub-head\"><h4><span style=\"color: #333333;\">The Roadblocks<\/span><\/h4><\/div><p><span style=\"color: #333333;\">When Platinum Lawyers first engaged Clixpert Digital Agency 2009, they had a basic website which lacked strategy, planning, CRO, marketing principles and storytelling. With specialising only in Property Law amongst a few other services, they wanted to expand their business on a wider market in Sydney and to prove themselves better than their experienced competitors. When we first took over Platinum Lawyers, there were huge roadblocks with their online representation through a marketable website and branding. The challenges we faced were:<\/span><\/p><ul class=\"inner-ul\"><li><span style=\"color: #333333;\">Lack of a digital marketing strategy with a tight budget, which would make Platinum Lawyers stand out from major competitors.<\/span><\/li><li><span style=\"color: #333333;\">Review quality of lead generation, and what were the roadblocks in driving leads to the business, which was lacking.<\/span><\/li><li><span style=\"color: #333333;\">Understand what was affecting the brand awareness in the market.<\/span><\/li><li><span style=\"color: #333333;\">Company growth into other legal areas of Commercial Law, Criminal Law, Family Law, Franchise Agreements, etc.<\/span><\/li><li><span style=\"color: #333333;\">Roadblocks in overall business growth &amp; revenue and business.<\/span><\/li><\/ul><div class=\"sub-head\"><h4><span style=\"color: #333333;\">The Clixpert Way \u2013 Solution<\/span><\/h4><\/div><p><span style=\"color: #333333;\">During the early 2000s, traditional marketing was at its peak, implying that online marketing was a new idea to many. Platinum Lawyers\u2019 CEO, Robert Nasr, was fresh to the Google eco-system concept. He was open to the concept of using Google search engine to promote his business and to attract a wider audience in Sydney NSW.<\/span><\/p><h3><span style=\"color: #333333;\"><img decoding=\"async\" class=\"flwid\" title=\"Platinum Lawyers Solution\" src=\"https:\/\/www.clixpert.com.au\/images\/clixpert-platinum-lawyers-solution.jpg\" alt=\"Platinum Lawyers Solution\" \/><\/span><\/h3><div class=\"sub-head\"><h4><span style=\"color: #333333;\">The Solutions<\/span><\/h4><\/div><p><span style=\"color: #333333;\">The project looked more challenging mainly because of the competitive legal industry and legal legislations. The approach we took was to first understand Platinum Lawyers\u2019 business, services its value proposition, goals, vision and online marketing requirements. After thorough analysis, research, and planning, the Clixperters came up with the following game plan:<\/span><\/p><ul class=\"inner-ul\"><li><span style=\"color: #333333;\">Clixperters used a linear flat model for an easier communication between our team and the client. We encouraged one-on-one consultations that included face-to-face meetings with the client, educating the client on digital solutions and how best we could use it for their business, and the utilisation of technology, such as Google Hangouts &amp; Skype.<\/span><\/li><li><span style=\"color: #333333;\">Research on this industry, its competitors and analysing the website based on the marketing goals, and many other factors such as consumer behaviour, market trends, etc.<\/span><\/li><li><span style=\"color: #333333;\">Devised a digital strategy based on best practice and proven track records.<\/span><\/li><li><span style=\"color: #333333;\">Audit Reviews: Identifying issues hindering overall performance of the website and the conventional marketing being done with no way to monitor performance or KPIs.<\/span><\/li><li><span style=\"color: #333333;\">Planning media spend<\/span><\/li><\/ul><div class=\"sub-head\"><h4><span style=\"color: #333333;\">The Strategies<\/span><\/h4><\/div><ul class=\"inner-ul\"><li><span style=\"color: #333333;\">Clixperters analysed various competitors\u2019 advertisements in various marketing channels such as SEM, SEO, TV &amp; Radio. Our team looked at what hours the TV &amp; Radio ads were running (usually prime time), and planned to align Platinum Lawyers Google ads to run in sync at the same time with those ads to drive competitors\u2019 traffic to Platinum Lawyers.<\/span><\/li><li><span style=\"color: #333333;\">In the last 5-8 years, Sydney\u2019s real estate market saw an immense boom in the property market, so our team monitored the real estate agents data. For example, RP Data, REA Group Ltd &amp; Domain Group, and integrated their data with our search ads and targeted hotspots (suburb) of Sydney property markets. This strategy instantly increased the conveyancing leads.<\/span><\/li><li><span style=\"color: #333333;\">One of the search innovative strategies Clixperters used was to associate with a local real estate agent, Starr Partners, who gave us customer data of properties sold\/purchased, so we could run our Ads in those areas. Using local real estate database, our team were able to retarget the search ads with the promotional package towards Conveyancing services at $750 promotional price that was bundled with a Home Loan package. This promotional package ran for a short period of time and saw a massive success in the business.<\/span><\/li><li><span style=\"color: #333333;\">The success for the $750 price point campaign was measured using Google Analytics and conversion tracking. Using Google Analytics, our team created event tracking, call tracking &amp; goals to measure the performance of the website and the search campaigns, monitor the KPIs, lead generation, ROI, and sustainability for business growth.<\/span><\/li><li><span style=\"color: #333333;\">To help boost conversions even more, the Clixpert team recommended a\u00a0<strong>Company Video<\/strong>, by planning the entire video contents and integrating into the website. This feature influenced leads &amp; sales with an increase in conversion rate of 40% leads. Later on another video was planned and published via social media on the topic \u2018Watch this video before you buy\/sell a property\u2019, which received a traction of 6,100 views in its first week alone. The video continues to go viral to this date.<\/span><\/li><li><span style=\"color: #333333;\">New features such as\u00a0<strong>Brochure download<\/strong>\u00a0were introduced to encourage more audience to download the company brochure, thus increasing a growth in customer database.<\/span><\/li><li><span style=\"color: #333333;\">Encouraging the business to come up with new short, informative videos to increase brand awareness.<\/span><\/li><li><span style=\"color: #333333;\">Frequent consultancy such as face-to-face meeting and video conferences with the client to discuss innovative tactics and new search features.<\/span><\/li><li><span style=\"color: #333333;\">Combining 3 advertising channels i.e. AdWords, SEO &amp; Social Media; a perfect synergy that leads to a more successful and powerful search strategy.<\/span><\/li><li><span style=\"color: #333333;\">Researching on public holiday data to create new ad campaigns to escalate top search for the business. Clixpert\u2019s efforts included looking up on NSW Police campaigns on drink driving, Seat belts &amp; speeding during public holidays. Taking this data, we then ran our new campaigns, targeting potential customers, thereby increasing branding, awareness, educating customers and lead generation.<\/span><\/li><li><span style=\"color: #333333;\">Clixperters adopted to Mobile First Approach for the new website\/UX design, web development &amp; Ad creatives.<\/span><\/li><\/ul><p><span style=\"color: #333333;\">To help maintain Platinum Lawyers\u2019 optimised position on Google search, we\u2019ve charted out and implemented marketable websites, one in every 2 years to ensure the website aligns to Google&#8217;s updated guidelines on web coding and search, without compromising on Leads and Key Metrics.<\/span><\/p><h3><span style=\"color: #333333;\"><img decoding=\"async\" class=\"flwid\" title=\"Platinum Lawyers Strategies\" src=\"https:\/\/www.clixpert.com.au\/images\/clixpert-platinum-lawyers-the-strategies.jpg\" alt=\"Platinum Lawyers Strategies\" \/><\/span><\/h3><div class=\"sub-head\"><h4>\u00a0<\/h4><\/div><ul class=\"inner-ul\"><li><span style=\"color: #333333;\"><strong>YoY<\/strong>\u00a0Revenue growth of\u00a0<strong>300%<\/strong><\/span><\/li><li><span style=\"color: #333333;\">An impressive\u00a0<strong>increase in clientele<\/strong>\u00a0(from only 10 the first year, to\u00a0<strong>20,000<\/strong>\u00a0in 2017)<\/span><\/li><li><span style=\"color: #333333;\">Expanding services to Commercial, Franchising, Family\/Criminal Law, Franchise Agreements, etc, resulting in new talent acquisition, increase in brand awareness and growth.<\/span><\/li><li><span style=\"color: #333333;\">Business sustainability &amp; growth<\/span><\/li><\/ul><p><span style=\"color: #333333;\">In conclusion, Platinum Lawyers are now well positioned in the online space as a recognised and most talked-about legal service provider in Sydney. The company now offers a wide range of legal services, with its unique customer service that\u2019s embedded with great culture and values. Most importantly, Platinum Lawyers is now an established brand that encourages repeat business and referrals from existing clients.<\/span><\/p><p><span style=\"color: #333333;\"><strong><em>If you&#8217;re looking for any digital marketing services?<\/em><\/strong><em>\u00a0Then please contact us below for a free consultation to see if we can help you grow your business.<\/em><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1349c6f elementor-widget elementor-widget-heading\" data-id=\"1349c6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Call Now or complete the Online form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f565637 e-flex e-con-boxed e-con e-parent\" data-id=\"3f565637\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fde3e9 e-con-full e-flex e-con e-child\" data-id=\"3fde3e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4a0bb elementor-widget__width-initial elementor-widget elementor-widget-nioland-themebtns-v1\" data-id=\"3eb4a0bb\" data-element_type=\"widget\" data-widget_type=\"nioland-themebtns-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  \r\n         \r\n            <div class=\"theme_btn_all\">\r\n            <a href=\"tel:1300254973\"   target=&quot;_blank&quot;  rel=&quot;nofollow&quot; class=\"theme_btn\">\r\n            \t\r\n               1300 254 973                              \t\r\n                            \t\r\n            <\/a>\r\n        <\/div>\r\n\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504ec084 e-con-full e-flex e-con e-child\" data-id=\"504ec084\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c15f5b elementor-widget__width-initial elementor-widget elementor-widget-nioland-themebtns-v1\" data-id=\"23c15f5b\" data-element_type=\"widget\" data-widget_type=\"nioland-themebtns-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  \r\n         \r\n            <div class=\"theme_btn_all\">\r\n            <a href=\"https:\/\/clixpertdemo.com\/clixpert24\/contact-us\/\"   target=&quot;_blank&quot;  rel=&quot;nofollow&quot; class=\"theme_btn\">\r\n            \t\r\n              Get a Proposal                              \t\r\n                            \t\r\n            <\/a>\r\n        <\/div>\r\n\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY: PLATINUM LAWYERS SYDNEY How we&#8217;ve increased sales by 300% Year-on-Year through SEO &amp; Google Ads (cpc) An impressive increase in clients from 10 clients in 2008, to 20,000 in 2020 and still growing with a Customer Lifetime Value of $12,500 Search Innovation Story of a Law Firm\u2019s Success Many years ago, when Platinum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9181","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/comments?post=9181"}],"version-history":[{"count":7,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9181\/revisions"}],"predecessor-version":[{"id":10416,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9181\/revisions\/10416"}],"wp:attachment":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/media?parent=9181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}