{"id":9174,"date":"2024-10-08T01:59:38","date_gmt":"2024-10-08T01:59:38","guid":{"rendered":"https:\/\/clixpertdemo.com\/clixpert24\/?page_id=9174"},"modified":"2024-10-20T08:36:59","modified_gmt":"2024-10-20T08:36:59","slug":"case-study-amco-locksmith","status":"publish","type":"page","link":"https:\/\/clixpertdemo.com\/clixpert24\/case-study-amco-locksmith\/","title":{"rendered":"Case Study: AMCO Locksmith"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9174\" class=\"elementor elementor-9174\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d08eb6 e-flex e-con-boxed e-con e-parent\" data-id=\"6d08eb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60a93b0 elementor-widget elementor-widget-nioland-title-v1\" data-id=\"60a93b0\" data-element_type=\"widget\" data-widget_type=\"nioland-title-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n                    <div class=\"section_title type_one\">\r\n                                        <div class=\"title_whole position-relative\">\r\n                                            <h1 class=\"title\">\r\n                                                                                        <small>\r\n                                                                <\/small>\r\n                                                                                        CASE STUDY: AMCO LOCKSMITH                                                                                                                <\/h1>\r\n                                     \r\n                <\/div>\r\n                                        <p class=\"lead\"> How we helped AMCO Locksmith Perth in generating 10,000 Leads through SEO marketing service in 10 years<\/p>\r\n                    <\/div>\r\n                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d5742 elementor-widget elementor-widget-text-editor\" data-id=\"12d5742\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sub-head\"><div class=\"sub-head\"><p><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/clixpertdemo.com\/clixpert24\/wp-content\/uploads\/2024\/10\/furniture-removalist-banner-small.jpg\" \/><\/p><h4><strong>1. Key Achievements in first 3 years<\/strong><\/h4><ul class=\"inner-ul\"><li>No. 1 &amp; 2 \u201cfor Locksmiths Perth\u201d and \u201cEmergency Locksmith Perth\u201d<\/li><li>85% Increase In Keywords ranked on 1st page of Google<\/li><li>243% Increase In Traffic Results<\/li><li>85% increase in Leads<\/li><li>35% increase in brand awareness<\/li><li>375% increase in Sales (revenue)<\/li><\/ul><h4><strong>2. Websites optimised for Google search (SEO)<\/strong><\/h4><ul class=\"inner-ul\"><li>amcolocksmiths.com.au<\/li><li>perthlocksmithswa.com.au<\/li><li>Locksmithsperth247.com.au<\/li><\/ul><h4><strong>3. About The Client<\/strong><\/h4><p>AMCO Locksmiths Perth, a family-owned small business in the trades industry, established and operating for over 15 years in Perth, WA, providing quality and reliable automotive locksmith &amp; general locksmith services to its customers. Owned and operated by Magnus &amp; Chris, the business has flourished many folds in growth &amp; revenue with the adoption of a well-thought digital strategy, with a key focus on SEO (search engine optimisation). Magnus is no stranger to providing customers with the right Locksmithing advice and solutions. Magnus Aller, Director (Co-Owner) at AMCO Locksmiths says that \u201cfrom residential\/commercial locksmiths, auto locksmiths, to locksmith products, every improvement we make is about meeting our customers&#8217; needs to help you do your business better.\u201d<\/p><div class=\"image-box\"><img decoding=\"async\" title=\"About the Client\" src=\"https:\/\/www.clixpert.com.au\/images\/amco-locksmith-client.png\" alt=\"Amco Locksmith repairing door lock\" width=\" \" height=\" \" \/><\/div><p>AMCO Locksmiths are a\u00a0<strong><a class=\"content-link\" title=\"Member of the Master Locksmiths Association of Australasia Ltd\" href=\"https:\/\/masterlocksmiths.com.au\/member-details\/WA\/Osborne%20Park\/Amco%20Locksmiths\/?member=9388\" target=\"_blank\" rel=\"noopener\">Member<\/a><\/strong>\u00a0of the\u00a0<strong><a class=\"content-link\" title=\"Master Locksmiths Association of Australasia Ltd (MLAA)\" href=\"https:\/\/masterlocksmiths.com.au\/member-details\/WA\/Osborne%20Park\/Amco%20Locksmiths\/?member=9388\" target=\"_blank\" rel=\"noopener\">Master Locksmiths Association of Australasia Ltd (MLAA)<\/a><\/strong><\/p><p>Prior to discovering SEO marketing services using Clixpert Digital, Magnus allocated a budget to promote Google Ad campaigns. With customers and the future in mind, Magnus believed their SEO footprint was too far from being basic, and while self-education got him started, he sought after a greater understanding of SEO best practices. AMCO Locksmiths engaged with Clixpert Digital, after seeing numerous trades websites ranking strongly for SEO (google organic), and then decided to get Clixpert to build a new and well-coded website with SEO at the forefront of it all.<\/p><div class=\"clear\">\u00a0<\/div><h4><strong>4. Key Problems<\/strong><\/h4><ul class=\"inner-ul\"><li>The amcolocksmiths.com.au site was not ranking on google organic search results for primary &amp; many secondary (long tail) keywords<\/li><li>The website was not designed to suit digital marketing, and most importantly \u2018conversion of leads from organic traffic\/clicks\u2019<\/li><li>The website lacked aestethics and majority of potential customers were leaving the website without submitting their request for a quote or a service<\/li><li>The website had no way to track its performance<\/li><li>There was no strategy in place to target marketing goals and a moving forward plan<\/li><li>The website had a low authority score as compared to its competitors in Perth, WA<\/li><li>There were many coding errors in the website in relation to xml, schema, meta tags, 404 errors, broken links, non-optimised contents, layout and lack of flow in the landing pages, etc<\/li><\/ul><p><strong>5. The Winning Solution<\/strong><\/p><p><img decoding=\"async\" class=\"designrush full\" title=\"The Winning Solution\" src=\"https:\/\/www.clixpert.com.au\/images\/amco-winning-solution.jpg\" alt=\"The Winning Solution\" \/><\/p><p>In order to construct a website that created both an\u00a0<strong>ideal customer experience<\/strong>\u00a0and\u00a0<strong>drove organic traffic<\/strong>\u00a0continuously, Magnus utilised Clixpert Digital to firstly study the current website issues, identify SEO gaps and recommend opportunities, research the Locksmith industry and its competitors, discover growth related keywords, target key locations, and increase brand awareness. So, in the long term more customers would search for the brand, instead of a generic search term.<\/p><p><em>&#8220;From the very beginning of this undertaking, SEO was at the front of every decision made even though it meant to spend good money into a long-term investment that would yield more sales\/revenue&#8221;, Magnus said.<\/em><\/p><p><strong>6. Our SEO Approach (Strategy &amp; Execution)<\/strong><\/p><p>Using Clixpert\u2019s wide range of SEO staff to handle &amp; manage various aspects of SEO on an on-going process, it was critical to follow this approach for best results:<\/p><ul class=\"inner-ul\"><li>Keep SEO best practices in mind, including web design, copywriting, keywords planning, mapping and implementation, as well as geo-location optimisation.<\/li><li>To implement quality website &amp; contents (a key ingredient of SEO), Link building, brand name optimisation, Social media set up and management, and a Customer Review strategy.<\/li><li>Every web page &amp; content was optimised with proper coding, design, and site structure.<\/li><li>A new process was set up for the client on achieving at least 20 positive reviews per month.<\/li><li>Magnus deployed Clixpert\u2019s SEO Audit to help identify code &amp; design errors immediately, with a plan to build a new website with an SEO framework, including Google compliance.<\/li><li>The AMCO team used Clixpert\u2019s Content writing team to curate new quality and well-optimised contents to target relevant search terms to drive traffic, leads and sales.<\/li><li>Ranjan and his team worked through Data analysis using Google Analytics, Keyword mapping, Industry &amp; Competitors research, putting forward an SEO Strategy with an Opportunity Report &amp; Recommendations to drive traffic &amp; leads through top performing (primary) keywords that generates high search volume for Locksmith services in Perth WA on Google.<\/li><\/ul><h2><img decoding=\"async\" class=\"flwid\" title=\"SEO Approach\" src=\"https:\/\/www.clixpert.com.au\/images\/seo-approach.jpg\" alt=\"SEO Approach\" \/><\/h2><p><strong>7. Results<\/strong><\/p><p>The AMCO Locksmith has had a phenomenal growth year after year in the last 12 years, with an increase in their business value of being a start-up small business worth $50K approximately, to now being worth $2 million give or take (based on presumptive figures).<\/p><p>With RESULTS driving SEO efforts in a mere 3 hours\/week work schedule (ie 12 hrs monthly), AMCO Locksmiths saw phenomenal growth with Clixpert\u2019s SEO services. Since the new website went live in July 2009, Magnus has experienced these results:<\/p><div class=\"image-box\"><img decoding=\"async\" title=\"AMCO Locksmith Results\" src=\"https:\/\/www.clixpert.com.au\/images\/amco-locksmith-results.jpg\" alt=\"AMCO Locksmith Results\" width=\" \" height=\" \" \/><\/div><ul class=\"inner-ul col-2-ul\"><li>85% increase in primary keywords ranked on page one of Google, while other secondary (long .tail keywords) also increased in organic rankings<\/li><li>20% increase in organic traffic market share<\/li><li>243% increase in traffic in the first 3 years of optimisation and most importantly,<\/li><li>85% increase in leads, while<\/li><li>35% increase in brand awareness<\/li><\/ul><div class=\"clear\">\u00a0<\/div><p><em>\u201cOur organic traffic &amp; leads have improved significantly in the three years, which means more leads and new visitors leading to new sales. We wanted to be better and Clixpert Digital has helped us achieve that.\u201d<\/em>\u00a0Says\u00a0<strong>Magnus.<\/strong><\/p><p><strong>8. Client Feedback<\/strong><\/p><div class=\"c-feedback\"><p class=\"c-review\"><em>Using Clixpert Digital has been a wonderful experience in growing my Locksmith business in the last 10 years. I&#8217;ve enjoyed working with Ranjan and his team and building a digital strategy to carry our website even further in the organic rankings. I feel like we&#8217;ve barely scratched the surface of what we can do using Team Clixpert. As I learn and get better with SEO, I look forward to growing and learning the new digital trends which are evolving so quickly, especially with the marketing mix of Social Media, which has also created growth opportunities for our business. Every month it gets more and more exciting to look at the Performance Reports and see how we are doing.<\/em><\/p><p class=\"c-client\">Magnus Aller<br \/>AMCO Locksmith &amp; Perth Emergency Locksmith WA<\/p><\/div><p>Watch Magnus\u2019 feedback on\u00a0<strong><a class=\"content-link\" title=\"Magnus' Feedback Youtube Link\" href=\"https:\/\/www.youtube.com\/watch?v=zdvnvi5Zp7Q&amp;t=118s\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/strong><\/p><p><strong>9. Moving Forward Strategy<\/strong><\/p><ul class=\"inner-ul\"><li>As a moving forward strategy, in 2022 Ranjan and his team proposed to Magnus a plan of having 3 additional websites for SEO purposes, drive more traffic and leads, and moreover promote the AMCO brand footprint on the internet.<\/li><li>With the addition of 3 more websites for SEO marketing, AMCO Locksmiths have generated an increase of 40% sales, giving them a positive ROI for their marketing investment.<\/li><li>Content marketing strategy to ensure regular contents being published and marketed through integrate channels such as Google, Google My Business, Bing, Press Releases, Social Media etc.<\/li><li>With the introduction of Facebook Advertising to add to AMCO\u2019s integrated marketing channel, Magnus has been able to grow brand awareness, social media following, and repeat business.<\/li><\/ul><p><strong>10. About Clixpert\u2019s SEO Expertise<\/strong><\/p><div class=\"image-box\"><img decoding=\"async\" title=\"Clixpert\u2019s SEO Expertise\" src=\"https:\/\/www.clixpert.com.au\/images\/clixpert-seo-expertise.jpg\" alt=\"Clixpert\u2019s SEO Expertise\" width=\" \" height=\" \" \/><\/div><p>The Clixpert SEO team has over 30 years of combined team experience that has worked on over 300 websites to date, specialising in SEO coding &amp; design, Landing Pages, Copywriting, Conversion Rate Optimisation, identifying the errors and resolve them, and looking for more opportunities to grow their client\u2019s business by way of SEO Planning (strategy) and Implementing actionable tasks to achieve goals.<\/p><div class=\"clear\">\u00a0<\/div><p>The SEO Team is headed and managed by\u00a0<strong><a class=\"content-link\" title=\"Thomas D\u2019Souza\" href=\"https:\/\/au.linkedin.com\/in\/thomas-d-souza-55223a17\" target=\"_blank\" rel=\"noopener\">Thomas D\u2019Souza<\/a><\/strong>\u00a0who has been in Business management, IT technology, and Digital Marketing for over 25 years. The SEO team consists of highly experienced &amp; trained Web developers for SEO framework, Graphic designer, Copywriters, Link Builders, Quality Testers, and SEO client managers.<\/p><p><strong><em>Are you looking for SEO marketing services?<\/em><\/strong>\u00a0Then please contact us below for a free consultation to see if we can help you grow your business through SEO or any other digital marketing services.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1349c6f elementor-widget elementor-widget-heading\" data-id=\"1349c6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Call Now or complete the Online form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f4076ed e-flex e-con-boxed e-con e-parent\" data-id=\"5f4076ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6044fe08 e-con-full e-flex e-con e-child\" data-id=\"6044fe08\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747abbac elementor-widget__width-initial elementor-widget elementor-widget-nioland-themebtns-v1\" data-id=\"747abbac\" data-element_type=\"widget\" data-widget_type=\"nioland-themebtns-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  \r\n         \r\n            <div class=\"theme_btn_all\">\r\n            <a href=\"tel:1300254973\"   target=&quot;_blank&quot;  rel=&quot;nofollow&quot; class=\"theme_btn\">\r\n            \t\r\n               1300 254 973                              \t\r\n                            \t\r\n            <\/a>\r\n        <\/div>\r\n\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33e1dfa4 e-con-full e-flex e-con e-child\" data-id=\"33e1dfa4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87354f elementor-widget__width-initial elementor-widget elementor-widget-nioland-themebtns-v1\" data-id=\"c87354f\" data-element_type=\"widget\" data-widget_type=\"nioland-themebtns-v1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  \r\n         \r\n            <div class=\"theme_btn_all\">\r\n            <a href=\"https:\/\/clixpertdemo.com\/clixpert24\/contact-us\/\"   target=&quot;_blank&quot;  rel=&quot;nofollow&quot; class=\"theme_btn\">\r\n            \t\r\n              Get a Proposal                              \t\r\n                            \t\r\n            <\/a>\r\n        <\/div>\r\n\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY: AMCO LOCKSMITH How we helped AMCO Locksmith Perth in generating 10,000 Leads through SEO marketing service in 10 years 1. Key Achievements in first 3 years No. 1 &amp; 2 \u201cfor Locksmiths Perth\u201d and \u201cEmergency Locksmith Perth\u201d 85% Increase In Keywords ranked on 1st page of Google 243% Increase In Traffic Results 85% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9174","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/comments?post=9174"}],"version-history":[{"count":13,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9174\/revisions"}],"predecessor-version":[{"id":10438,"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/pages\/9174\/revisions\/10438"}],"wp:attachment":[{"href":"https:\/\/clixpertdemo.com\/clixpert24\/wp-json\/wp\/v2\/media?parent=9174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}